The Gilded Cabinet logo

Ecommerce, Web Design, and Digital Marketing for The Gilded Cabinet

Thursday, January 18, 2018

We've been working with the team at The Gilded Cabinet designing a new ecommerce solution which includes a responsive mobile optimised design and integrated digital marketing solution for the Hampshire based interiors shop and design studio.

The Gilded Cabinet presents a unique perspective on interior design; sourcing objects for the home which offer style, integrity, and beauty, but from a quirky and unusual standpoint; blending a strikingly eclectic mix of styles and periods to help you create an individual and inspiring home.

We've worked with The Gilded Cabinet to design and develop a new ecommerce store. The new online shop offers visitors a Responsive Web Design (RWD) allowing for content to be predictably delivered irrespective of device e.g. desktop browser, notebook, tablet or smartphone.

The new ecommerce solution we've designed for The Gilded Cabinet integrates the WooCommerce system with The Gilded Cabinet's existing WordPress Content Management System (CMS). With the addition of custom theme design and Stripe merchant provider integration; the seamless integration of the WooCommerce system with the website's existing WordPress CMS allows The Gilded Cabinet team to quickly and easily login and add new products using a familiar system.

We've also worked with The Gilded Cabinet to integrate a new MailChimp email digital marketing solution with email templates customised to The Gilded Cabinet brand.

To round things off we spent a day with The Gilded Cabinet team to train everyone in how to best utilise the new ecommerce and digital marketing systems.

To find out more about our web design and ecommerce projects please head over to the Web Design Services area of our website!

Charing Cross Collectors Market logo

Graphic Design for the historic Charing Cross Collectors Market

Thursday, January 11, 2018

We've been working with the team at Charing Cross Market to design promotional materials for the historic London based collectors' market.

Based in the historic arches below Charing Cross Station, the history of the Charing Cross Collectors' Market dates to the 1690s. Initially a vegetable market occupied by London barrow boys, from 1974 to the present day the Charing Cross Market has established itself as London's premier weekly collectors' market specialising in coins, stamps, postcards, militaria, memorabilia and ephemera.

We've worked with Charing Cross Market to design unique and engaging signage to promote the market in the local area and help with drawing people in to explore the hidden space the market occupies!

Working with the team at Charing Cross Market signage was designed to meet a variety of specific location requirements, with an initial concept selection presented offering a variety of colour and branding ideas. Chosen designs were then taken through the proofing stage with final deliverables passed to Charing Cross Market allowing for printing.

To find out more about how we can help with your graphic design needs please head over to the Graphic Design Services area of our website!

Bella's Collars anxious dog yellow harness

Google AdWords Search and Shopping Digital Marketing for Bella's Collars

Thursday, January 04, 2018

We've been working with the Berkshire based Bella's Collars to develop Google AdWords Pay Per Click (PPC) Digital Marketing Campaigns to promote the company's anxious dog products.

Started in Alberta, Canada, the 'Yellow Dog Project' is now recognised globally and used by dog owners and trainers to advise others that a dog is anxious and needs its space. Bella's Collars offers a variety of products to help including yellow dog collars, yellow dog harnesses, yellow dog leads, yellow dog coats, and a wealth of yellow dog accessories.

We've worked with Bella's Collars to setup Google AdWords Search and Shopping PPC Campaigns to promote their yellow dog products and online shop to new and existing customers across the UK.

The Google AdWords Search and Shopping PPC Campaign development for Bella’s Collars has included:

  • Keyword research including variations; volumes; competition.
  • Setup of Google AdWords Search Campaigns, Ad Groups, Adverts, Keywords, and Extensions to target customer facing product terms.
  • Setup of Google AdWords Shopping Campaigns, Ad Groups, Adverts, and Product Groups to target customer facing product terms.
  • Setup of click conversion tracking in Google AdWords to record sale conversions allowing for analysis and optimisation of marketing budget ROI and enhanced keyword bidding.
  • Setup of call conversion tracking in Google AdWords for clicks on phone numbers shown as Call Extensions on adverts and shown on the website when reached via an AdWords advert to record sale conversions allowing for analysis and optimisation of marketing budget ROI and enhanced keyword bidding.

We're continuing to work with Bella's Collars providing ongoing management of the new Google AdWords Search and Shopping PPC Campaigns; optimising the campaign budgets, bids, keywords and keyword rankings on a weekly basis to make sure Bella's Collars receives the best ROI on their PPC marketing investment.

You can find out more about how we can help you promote your business online on our Digital Marketing Services page!

SpeedLink Transport logo

Custom Umbraco CMS PHP and Microsoft .NET Development for SpeedLink Transport Digital Marketing

Tuesday, December 12, 2017

We've been working with the Same Day Courier SpeedLink Transport developing new custom .PHP and .NET functionality for the company website’s Umbraco Content Management System (CMS) to assist with SpeedLink’s Digital Marketing.

SpeedLink Transport specialises in same day and time critical shipment across the UK, Europe and Canada. Working closely with clients in a wide variety of industry sectors SpeedLink offers a wealth of experience in road, air and sea transport and logistics.

The new custom designed .PHP and .NET development allows for the integration of the SpeedLink website's Umbraco CMS through an existing Lead Funnel to their MailChimp digital marketing account.

Previously, SpeedLink's Lead Funnel passed data purely to the company's Customer Relationship Management (CRM). By integrating the Lead Funnel with the SpeedLink website's Umbraco CMS and allowing for an additional data point to be set in the CMS; the MailChimp V3 API is now able to send leads to a specific list in the Umbraco CMS depending on source.

You can find our more about our web design and development projects in the Web Design Services area of our website!

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