Tuesday, April 23, 2024
Call us 01252 849600
Having recently celebrated our 20-year anniversary (time flies!), we've been fairly settled in what we do for some time, so it's rare we launch an entirely new product.
In a similar way to our Managed Web Hosting, PAAM Web App, and Google Ads marketing services, we started working on something a few years ago which we needed, and since then, without us even thinking about offering it as a service, we've had clients ask us for it. So, we figured, we should probably do just that!
To offer a tiny bit of background, we've been a little fanatical about email marketing for over 20 years, in part driven by our sister company's requirement to reliably send hundreds of thousands of emails a month! So, this isn't our first foray into email marketing platform development, although it is our best!
As you'll know if you do it, sending more than a handful of emails a month using one of the many emailing services currently on the market, can get very pricy, very quickly. There are cheap and free ways to send email marketing campaigns, although many of these are limited in various ways.
Our email marketing platform is feature rich, being a combination of the fantastic Sendy email marketing software, hosted on our dynamically scalable UK based AWS server infrastructure, with emails delivered by Amazon SES which is arguably the world's best email service.
So, why is our email platform half the price of the email services offered by some of the larger companies? Well, our email marketing platform offers a wealth of features which you can read about here, and we believe, it offers all you really need to run successful email marketing campaigns. We don't offer some of the extra bells and whistles the larger email marketing platforms do, like AI copywriting for example, we do offer regular human copywriting as an addon service if you need a bit of help writing your emails, or would just prefer someone else to do it for you.
We can also help with the visual side, including email template design, brand identity design, graphic design, photography, video, and animation, if you'd like us to.
Plus, we can help you with popping the technical bits in place including your custom domain, DNS CNAME records and DMARC (sorry, we'd done so well without any silly IT acronyms until now).
Now, back to that cheeky little monkey, and to be totally transparent (no, not a transparent monkey, that would be weird), if you're still growing your email database, so have less than 2,500 subscribers, or don't need more than a few different email lists, or you're looking to send less than 25,000 marketing emails a month, then you're better off going with a starter package offered by one of the bigger email marketing platforms out there.
Although, if you have more than 2,500 subscribers, or use different email lists, or send more than 25,000 marketing emails a month, then checking out our email marketing platform may be worth a few minutes of your time.
Click below to find out more about our email marketing!
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