Google AdWords Search and Shopping Digital Marketing for Bella's Collars

We've been working with the Berkshire based Bella's Collars to develop Google AdWords Pay Per Click (PPC) Digital Marketing Campaigns to promote the company's anxious dog products.

Started in Alberta, Canada, the 'Yellow Dog Project' is now recognised globally and used by dog owners and trainers to advise others that a dog is anxious and needs its space. Bella's Collars offers a variety of products to help including yellow dog collars, yellow dog harnesses, yellow dog leads, yellow dog coats, and a wealth of yellow dog accessories.

We've worked with Bella's Collars to setup Google AdWords Search and Shopping PPC Campaigns to promote their yellow dog products and online shop to new and existing customers across the UK.

The Google AdWords Search and Shopping PPC Campaign development for Bella’s Collars has included:

• Keyword research including variations; volumes; competition.
• Setup of Google AdWords Search Campaigns, Ad Groups, Adverts, Keywords, and Extensions to target customer facing product terms.
• Setup of Google AdWords Shopping Campaigns, Ad Groups, Adverts, and Product Groups to target customer facing product terms.
• Setup of click conversion tracking in Google AdWords to record sale conversions allowing for analysis and optimisation of marketing budget ROI and enhanced keyword bidding.
• Setup of call conversion tracking in Google AdWords for clicks on phone numbers shown as Call Extensions on adverts and shown on the website when reached via an AdWords advert to record sale conversions allowing for analysis and optimisation of marketing budget ROI and enhanced keyword bidding.

We're continuing to work with Bella's Collars providing ongoing management of the new Google AdWords Search and Shopping PPC Campaigns; optimising the campaign budgets, bids, keywords and keyword rankings on a weekly basis to make sure Bella's Collars receives the best ROI on their PPC marketing investment.

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