Ecommerce, Web Design and CMS Development for Forsight Opticians

Tuesday, September 19, 2017

Forsight Opticians logo

We've been working closely with the team at Forsight Opticians designing a new website with customised ecommerce solution and CMS.

Forsight was founded in 1986 with the key goal of providing quality eyewear and services. Based in Blackwater, on the borders of Hampshire, Berkshire and Surrey, Forsight offers comprehensive eye exams, independent advice and recommendations for glasses and contact lenses, an onsite lab and technician, a wide range of designer glasses and sunglasses, plus friendly help and advice on any eye, glasses or contact lenses related issue.

During the development of the new Forsight Opticians website we setup email marketing surveys to source feedback form the opticians existing customer base which lead content development for the new website.

During the design of the new website we worked with the Forsight Opticians team to arrange for new photography of the shops interior and exterior, and updated the logo to a vector format allowing for usage across the website and in print materials.

The website we've designed for Forsight Opticians is based on the WordPress Content Management System (CMS) with a custom branded theme. The WordPress CMS allows the Forsight Opticians team to quickly and easily login to the Forsight Opticians website to add new pages, images and update copy.

The Forsight Opticians website offers visitors a Responsive Web Design (RWD) which allows for the website's content to be predictably delivered irrespective of device e.g. desktop browser, notebook, tablet or smartphone.

We've integrated a customised WooCommerce E-commerce solution using the Stripe merchant provider into the Forsight Opticians website to allow for customers to book and pay for eye examinations.

Click below to find out more about our website design and web development services!