Web Design, SEO and Google AdWords updates for St Kitts Vets

Tuesday, October 6, 2015

St Kitts Veterinary Group logo

We've been working with the St Kitts Veterinary Group in Hampshire updating their website and further optimising the successful organic SEO and PPC marketing campaigns we manage for the St Kitts Hampshire based veterinary practices and services.

We've worked with the team at St Kitts to identify new keyword opportunities for regions in and around the three St Kitts Hartley Wintney, Yateley and Basingstoke veterinary practices. For the new organic keyword optimisation and in preparation for additional Google AdWords campaigns we've created new landing pages on the St Kitts websites for the regions. The preparation and optimisation of landing pages gives a good foundation for gaining the best possible Google AdWords Keyword Quality Scores for targeted keywords, thus resulting in higher keyword positions and lower PPC costs for St Kitts.

The updates to the St Kitts website have included:

  • Keyword research including variations; local and global volume; competition.
  • Website review with SEO performance analysis.
  • Landing page optimisation including URLs, titles, META, page copy, image alts and file names, H1 tags.
  • Website optimisation and housekeeping including footer, navigation, HTML and XML sitemaps, URLs, titles, META, page copy, image alts and file names, H1 tags.
  • Setup of Google AdWords campaigns to target terms relevant to the new regions.
  • Ongoing management of the St Kitts Google AdWords campaigns; weekly analysis of advert Google Ad performance including budgets, bids, keywords, ad rankings.

We've also been working with St Kitts to design a new Repeat Prescription webpage allowing their clients to quickly and easily order their prescriptions online from their local St Kitts Vets.

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