SpeedLink Same Day Courier Google AdWords Management

Wednesday, January 21, 2015

SpeedLink Same Day Courier Google AdWords Management

We've been working closely with the Same Day Courier SpeedLink Transport; managing and optimising their Google AdWords Online Marketing Campaigns.

SpeedLink Transport specialises in same day and time critical shipment across the UK, Europe and Canada. Working closely with clients in a wide variety of industry sectors SpeedLink offers a wealth of experience in road, air and sea transport and logistics.

When building the new SpeedLink Transport website last year we paid particular attention to the website's SEO and landing pages in preparation for new Google AdWords campaign management. The preparation and optimisation of the website and its landing pages gives a good foundation for gaining the best possible Google AdWords Keyword Quality Scores for targeted keywords.

The Google AdWords Management for SpeedLink Transport has included:

  • Keyword research including variations; local and global volume; competition.
  • Full website review with SEO performance analysis.
  • Landing page optimisation including URLs, titles, META, page copy, image alts and file names, H1 tags.
  • Full website optimisation and housekeeping including footer, navigation, HTML and XML sitemaps, URLs, titles, META, page copy, image alts and file names, H1 tags.
  • Setup of Google AdWords campaigns to target terms for the UK, Canada and Europe.
  • Ongoing management of the new SpeedLink Transport Google AdWords campaigns including weekly analysis of Google Adverts performance including budgets, bids, keywords and rankings.