Google Shopping Ecommerce and CMS development for Silex Silicones Umbraco website

We've been working with Silex Silicones adding new ecommerce functionality to their website's CMS and developing Google Shopping integration.

Silex Silicones Ltd manufacturers silicone in the UK and Germany and offers a huge range of silicone products including silicone tubing, gaskets, sheeting, foams, mouldings, adhesives, oils, gels and more! All of Silex's products including thousands of variations are available for purchase via the SIlex website.

Silex products are now availbale on Google Shopping, the results that come up direct on Googles search results page, with prices and stock levels being automatically updated from metadata on the website.

We've updated the Silex website's Umbraco CMS to allow for product integration with Google Shopping; selected products are now shown on Google Shopping search results; with prices and stock levels automatically updated by the metadata in the website's CMS.

This update to the Silex website provides the company with a new route to market and allows the team at Silex to quickly and easily add and change the products promoted via the Google Shopping channel.

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