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Google AdWords Search PPC Digital Marketing for Forsight Opticians

Tuesday, October 22, 2019

Forsight Opticians logo

We've been working with Forsight Opticians developing Google AdWords Search Pay Per Click (PPC) Digital Marketing Campaigns to promote the company's products and services.

Forsight was founded in 1986 with the key goal of providing quality eyewear and services. Based in Blackwater, on the borders of Hampshire, Berkshire and Surrey, Forsight offers comprehensive eye exams, independent advice and recommendations for glasses and contact lenses, an onsite lab and technician, a wide range of designer glasses and sunglasses, plus friendly help and advice on any eye, glasses or contact lenses related issue.

We've worked with the team at Forsight Opticians to setup Google AdWords Search PPC Campaigns to promote their products and services to new and existing customers within a fixed radius of the local independent opticians.

The Google AdWords Search PPC Campaign development for Forsight Opticians has included:

  • Keyword research including variations, volumes, and competition.
  • Website landing page design and development to provide the best possible foundation for the new Google AdWords Search PPC Campaigns.
  • Setup of location-based Google AdWords Search Campaigns, Ad Groups, Adverts, Keywords, and Extensions.
  • Setup of click conversion tracking in Google AdWords to record enquiry conversions allowing for analysis and optimisation of marketing budget ROI and enhanced keyword bidding.
  • Setup of call conversion tracking in Google AdWords for clicks on phone numbers shown as Call Extensions on adverts and shown on the website when reached via an AdWords advert to record enquiry conversions allowing for analysis and optimisation of marketing budget ROI and enhanced keyword bidding.

We're continuing to work with Forsight Opticians providing ongoing management of the new Google AdWords Search PPC Campaigns on a weekly basis to make sure Forsight Opticians receives the best ROI on their PPC marketing investment.

Visit our digital marketing services pages to find out more about how we can help you promote your business online!