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Google AdWords Search PPC Digital Marketing for Central Linemarkings

Tuesday, March 10, 2020

Central Linemarkings logo

We've been working with Central Linemarkings developing Google AdWords Search Pay Per Click (PPC) Digital Marketing Campaigns to promote the Hampshire company's line marking and removal services.

Central Linemarkings has been providing line marking and removal services to the south of the UK for over 40 years. Central Linemarkings offers a full range of line marking and removal services including Road Markings, Car Parks, Runways, Racetracks, Playgrounds, Warehouses, Sports Courts, Hydro Blasting, Hot Applied Thermo Plastic, Cold Applied MMA, and High Friction Surfacing.

We've worked with the team at Central Linemarkings to setup Google AdWords Search PPC Campaigns to promote their products and services to new and existing customers in the south of the UK.

The Google AdWords Search PPC Campaign development for Central Linemarkings has included:

  • Keyword research including variations, volumes, and competition.
  • Website and landing page optimisation to provide the best possible foundation for the new Google AdWords Search PPC Campaigns.
  • Setup of location-based Google AdWords Search Campaigns, Ad Groups, Adverts, Keywords, and Extensions.
  • Setup of click conversion tracking in Google AdWords to record enquiry conversions allowing for analysis and optimisation of marketing budget ROI and enhanced keyword bidding.
  • Setup of call conversion tracking in Google AdWords for clicks on phone numbers shown as Call Extensions on adverts and shown on the website when reached via an AdWords advert to record enquiry conversions allowing for analysis and optimisation of marketing budget ROI and keyword bidding.

We're continuing to work with Central Linemarkings providing ongoing management of the new Google AdWords Search PPC Campaigns on a weekly basis to make sure Central Linemarkings receives the best ROI on their PPC marketing investment.

Visit our digital marketing services pages to find out more about how we can help you promote your business online!