Supporting our employees and clients through COVID-19

Google AdWords Digital Marketing and Website Design for Forsight Opticians

Thursday, June 4, 2020

Forsight Opticians logo

We've been working with Forsight Opticians, designing new landing pages for the Hampshire based optician's website, and developing a new Google AdWords Search Pay Per Click (PPC) Digital Marketing Campaign to promote the company's glasses repair and replacement service.

Forsight was founded in 1986 with the key goal of providing quality eyewear and services. Based in Blackwater, on the borders of Hampshire, Berkshire and Surrey, Forsight offers comprehensive eye exams, independent advice and recommendations for glasses and contact lenses, an onsite lab and technician, a wide range of designer glasses and sunglasses, plus friendly help and advice on any eye, glasses or contact lenses related issue.

As for us all, 2020 has presented many challenges for Forsight Opticians and their customers. One of the ways Forsight Opticians has developed to work in these difficult times is to offer a collect and return glasses repair and replacement service. The new service allows customers to call or email, explain the problem with their glasses, a member of the Forsight Opticians team then collects the customer’s glasses, repairs or replaces them, and returns the glasses to the customer's doorstep. The whole time allowing for a safe socially distant interaction between the Forsight Opticians team member and customer.

We've worked with the team at Forsight Opticians to design new landing pages and develop a new Google AdWords Search PPC Campaign to promote the glasses repair and replacement service to new and existing customers within a fixed radius.

The digital marketing campaign development for Forsight Opticians has included:

  • Keyword research including variations, volumes, and competition.
  • Website landing page design and optimisation to provide the best possible foundation for the new Google AdWords Search PPC Campaigns.
  • Setup of location-based Google AdWords Search Campaigns, Ad Groups, Adverts, Keywords, and Extensions.
  • Setup of click conversion tracking in Google AdWords to record enquiry conversions allowing for analysis and optimisation of marketing budget ROI.
  • Setup of call conversion tracking in Google AdWords for clicks on phone numbers shown as Call Extensions on adverts and shown on the website when reached via an AdWords advert to record enquiry conversions allowing for analysis and optimisation of marketing budget ROI and enhanced keyword bidding.

We're continuing to work with Forsight Opticians providing ongoing management of the new Google AdWords Search PPC Campaign on a weekly basis to make sure Forsight Opticians receives the best ROI on their PPC marketing investment.

Head over to our digital marketing pages to find out more about how we can help your business!