DC Site Services Google AdWords and Social PPC Management

We've been working closely with the event and festival contractor DC Site Services to setting up and managing their new Google AdWords and Social Channel PPC marketing campaigns.

When designing the DC Site Services website we paid particular attention to the website's SEO and landing pages. The optimisation of the website for organic SEO provides a good foundation for gaining the best possible Google AdWords and Social Channel keyword quality and relevance scores for targeted keywords.

We’ve worked with DC Site Services to setup Google AdWords campaigns to promote their event and festival services to new and existing clients. We’ve setup Social Channel PPC recruitment campaigns on Twitter and Facebook to promote DC Site Services’ job opportunities at the events and festivals they work with.

Following the creation of the Google AdWords and Social Channel PPC campaigns we’re also providing ongoing management of the campaigns to make sure DC Site Services is getting the best ROI on their online marketing budgets.

The Google AdWords and Social Channel PPC setup and management for DC Site Services has included:

• Keyword research including variations; local and global volume; competition.
• Full website review with SEO performance analysis.
• Landing page optimisation including URLs, titles, META, page copy, image alts and file names, H1 tags
• Full website optimisation and housekeeping including footer, navigation, HTML and XML sitemaps, URLs, titles, META, page copy, image alts and file names, H1 tags.
• Setup of Google AdWords campaigns to target client facing service terms.
• Setup of Social Channel PPC campaigns to target recruitment and promote job opportunities.
• Ongoing management of the new Google AdWords and Social Channel campaigns including weekly analysis of performance including budgets, bids, keywords and rankings.

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