Web Design and Branding for O'Neill Aesthetics

Wednesday, May 1, 2019

O'Neill Aesthetics logo

We've been working with Lucy O'Neill at O'Neill Aesthetics designing a new website and brand identity for the Berkshire based nonsurgical cosmetic practice.

Having trained and qualified as a registered Trauma and Orthopaedics nurse in 2003, Lucy O'Neill worked at a national cosmetic surgery group where she found her passion for non-surgical aesthetic treatments; focussing on skin health and non-surgical injectable facial rejuvenation. Lucy then qualified as an Independent Nurse Prescriber in 2011, and now holding over 14 years' experience working as an Aesthetic Nurse Specialist within the aesthetic field runs her own practice O'Neill Aesthetics. Servicing Hampshire, Berkshire and Surrey, O'Neill Aesthetics offers treatments including Anti-Aging Injections, Botox, Dermal Fillers, Profhilo, 8 Point Facelifts, Obagi Skin Care, Accor Pen, Intravenous Nutrient Therapy, Bio-Identical HRT, and PDO Thread Lift.

The website we've designed for O'Neill Aesthetics is developed upon the WordPress Content Management System (CMS) using a custom WordPress theme tailored to the O'Neill Aesthetics brand. The website's WordPress CMS allows Lucy to quickly and easily login to the website to add new pages, images, and copy.

We've integrated Elementor and Advanced Custom Fields (ACF) into the O'Neill Aesthetics website's CMS. Elementor simplifies the website's page layout and design process allowing Lucy to make website layout and design updates. Advanced Custom Fields allows for custom post and content structure across the O'Neill Aesthetics website and CMS.

The O'Neill Aesthetics website offers visitors a Responsive Web Design (RWD) allowing for the O'Neill Aesthetics website’s content to be predictably delivered irrespective of device e.g. desktop browser, notebook, tablet or smartphone.

In addition to the website's design and development we've also worked with Lucy on copy and images for the website; providing copywriting services and selecting appropriate images for Lucy’s review and approval.

Alongside the development of the website we've worked with Lucy to design the O'Neill Aesthetics brand identity, including colour pallet; typography; and logo design. This has then been followed through to the design and production of printed materials for O'Neill Aesthetics including business cards, receipt books and letterheads.

To find out more about our web design and ecommerce projects please head over to the Web Design area of our website!